Pinterest TV launched today with a series of in-app live, original, and shoppable episodes featuring creators to give site users a “daily dose of inspiration” on a variety of products.
The company built the feature based on building out its creative content network, and the ability to give site visitors live shopping experiences. Similar to other live content, marketers can make these promotions shoppable by specific product features.
Site users will have an option to search and watch the videos at their leisure once they are live.
Creators on Pinterest TV will have a chat feature where viewers can ask questions and participate in the experience.
The series is live, original, and shoppable videos focused on areas like food, home, fashion, beauty, DIY, and more. The first episode debuts on November 8, and will then be made available for on-demand viewing.
Live episodes last for 30 minutes. Pinterest will consider ideas and hold auditions for future shows, but the feature debuts with “Christian On, “from American fashion designer, and “Project Runway” alum Christian Siriano; “Unfail My,” from director and screenwriter Monica Suriyage who is joined by Pinterest food creators to “unfail” the holiday dishes of cooks across the country; “Tom Tries,” featuring Olympic gold medalist in diving, Tom Daley, also a knitting guru and who plans to learn new skills from the older grandmas and grandpas; “Manny Does,” from beauty entrepreneur, Manny MUA focused on common holiday beauty needs; “Buy This,” from comedian Robyn Schall, who, along with Pinterest creators, who will present products from brands like Melody Ehsani, and Crown Affair.
A virtual studio will also launch, where Pinterest producers work directly with each creator to develop content, providing backstage A/V support, and go live with engaging episodes. Creators who have hosted Pinterest TV episodes during the pilot phase have substantially increased their following on the platform, with some creators more than doubling their followers after a live episode.
Pinterest TV creators can tag products so consumers can shop and purchase on the retailer’s site. Hosts will have a shopping toolbox to enable live shopping experiences including a product drawer with prices and product details, product drops and brand collaborations, a display of how much is left and a limited-time-offer module to offer discounts.