Crypto.com, a cryptocurrency exchange, is the first official global marketing partner of Twitch Rivals, and the first-ever official marketing partner for Twitch Rivals in Asia Pacific.  

Viewers will see Crypto.com’s branding across 250 Twitch Rivals broadcasts per year in North and Latin America, Europe, Middle East and Africa as well as Asia-Pacific regions.

Twitch Rivals, a destination for live competitive entertainment on interactive live-streaming service Twitch, reaches fans of gaming, music and sports. Crypto.com will have access to unique marketing programs geared toward Twitch’s predominantly Gen Z and millennial community. 

Crypto.com will have category exclusivity, in-stream branded segments, media placement and activations at Twitch events.

Over the last year, Twitch Rivals has partnered with brands across a variety of verticals and markets, including State Farm, Samsung and Dunkin' in North America, Doritos in Europe and Intel and Itaú Bank in Brazil. 

Through this multi-year partnership, Crypto.com will bring the expanding cryptocurrency market to the forefront of esports, says Kris Marszalek, co-founder and CEO of Crypto.com.

There are over 1 billion gamers worldwide, and "fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable,” Marszalek says in a release. 

Crypto.com recently launched a campaign featuring actor Matt Damon as its celebrity spokesperson. 

The partnership will launch during "Twitch Rivals: Ultimate Challenge, Live" from Las Vegas on Nov. 4. 

Founded in 2016, Crypto.com has over 10 million customers, according to the company.

Crypto.com NFT is a platform for collecting and trading non fungible tokens which are curated from the worlds of art, design, entertainment and sports.