• by Karlene Lukovitz  @KLmarketdaily, November 10, 2021

Digital media measurement, data and analytics software platform DoubleVerify (DV) has agreed to acquire pre-campaign contextual targeting platform OpenSlate.

OpenSlate is designed to help brands place ads in brand-safe, contextually relevant social video and connected TV (CTV) content.

OpenSlate’s pre-campaign solutions will complement DV’s post-campaign CTV and social measurement capabilities, enabling integrated safety and content optimization across the walled gardens, according to DV CEO Mark Zagorski.

Last week, DV and CTV advertising delivery and measurement platform Innovid announced that they have extended their partnership to support automation of DV’s Video OmniTag.

The automation will allow advertisers to shorten ad campaign placement times for CTV, as well as desktop and mobile, by 48 to 72 hours, according to the companies.