Measurement Company Samba TV Posts 24% Revenue Gains

Samba TV, the audience/data measurement company, posted rising revenue of 24% for the most recent nine-month period -- to $82.8 million, according to a recent Securities and Exchange Commission S1 filing.

This comes in anticipation of the company’s initial public stock offering.

In 2020, the company had $106.8 million in revenue -- up 26% from $84.9 million the previous year.

The company says it has two main product categories: Audience, where it uses TV data and data science to build audience segments of TV viewing that it sells to marketers. That comprises 85% of its 2020 revenue.

Data is its other business, representing 15% of its revenue. It licenses data or sells measurement and analytics services to brands, agencies, content programmers, publishers and measurement and advertising platforms.

Last year, Samba partnered with TiVo for set-top-box data. Early this year, it partnered with advanced addressable ad company 605, to expand its addressable device footprint using its set-top-box data.



The TV/streaming measurement company collects viewership data from opted-in TV sets allowing.

It then produces insights into how TVs are being used, for both traditional linear TV as well as streaming video. As of 2020, it had 11 TV manufacturer partnerships, representing more than 24 brands.

Samba had a net loss of $17.1 million for the nine months ending September 30, 2021 and $27.9 million net loss for the year ending December 31, 2020.

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