• by Steve McClellan  @mp_mcclellan, November 17, 2021

French cruise company Ponant is out with a campaign promoting its new hybrid electric polar exploration ship, Le Commandant Charcot, which is powered with liquified natural gas.

The work is by Fred & Farid Los Angeles. The film anchoring the campaign, “The North Pole, The South Pole And You,” positions traveling aboard the new ship as an “invitation to awaken to a world of sensations, knowledge and respect for the nature that surrounds us,” according to the agency.

View the film here.