Commentary

Squid Game Yes, Squid Game No: Is 3 Billion Minutes Viewed Really That Good?

Netflix claims its South Korean survival drama is its most-watched new series ever – the latest worldwide phenomenon in a string of major global hits, which also include, "Money Heist" (Spain), "Lupin" (France), "Elite" (Spain), "Dark" (Germany), "Fauda" (Israel), "Ragnarok" (Norway), "Barbarians" (Germany), "Bordertown" (Finland), and "Kingdom" (South Korea), among …

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3 comments about "Squid Game Yes, Squid Game No: Is 3 Billion Minutes Viewed Really That Good?".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, November 18, 2021 at 2:28 p.m.

    I am not sure if the 3 billion minutes is US or global. Would help to know. 

  2. Steve Sternberg from The Sternberg Report replied, November 18, 2021 at 2:37 p.m.

    the 3 billion minutes is a U.S. number.

  3. Jack Wakshlag from Media Strategy, Research & Analytics, November 18, 2021 at 2:55 p.m.

    How does that compare to a show like Judge Judy? Would be interesting comparison of two shows with multiple episodes available each week. Wonder if Nielsen or CBS could tell us. 

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, EVP, The Sternberg Report

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