Consumers are increasingly shopping for beauty products online — and they want help doing it. But that doesn’t mean they want emails from store associates.
In fact, 75.49% are not interested in having a store associate reach out via email, text or social media regarding beauty products, according to a new study from Salesfloor.
Yet 47.55% say they are buying more of the beauty products online during the COVID-19 pandemic. And 50% have little confidence in selecting a product without a sales associate (presumably in-store).
Moreover, 50% see the value in engaging with a virtual sales associate, although only 20.85% have done so.
In addition, 54.93% agree that having a knowledgeable associate assist in recommending products is preferable to shopping online without such help.
However, 75% are planning to shop in-store for beauty products this holiday season.
Meanwhile, 33.62% have changed the types of beauty products they are purchasing.
Shoppers in this sample are interested in BOPIS (buy online, pick up in store), by the following margins:
On another front, 27.23% have bought a beauty product online from multiple brands, and returned the ones they didn’t like. But 30.60% of those would not have returned them if a virtual associate was there to help.
How much buying power is going into beauty products? The respondents are allocating these percentages of their total holiday buying:
The respondents are using these devices:
Salesfloor surveyed 1,065 consumers.