StrawberryFrog has developed a new campaign for Truist Bank that premiered on Nov. 21. It focuses on what makes Truist different: care.
The campaign is launching with a TV spot titled “Care is coming to banking” directed by Noam Murro. The campaign positions Truist as a bank founded with care at the core. While banking is often rife with indifference, Truist promotes the idea that it brings care to everything it does because it has care in its DNA.
Truist was formed two years with the merger of Winston-Salem, NC-based BB&T (Branch Banking and Trust Company) and Atlanta-based SunTrust to become the sixth largest U.S. bank based on assets, according to FDIC data. Truist is headquartered in Charlotte, NC.