Dentsu Taps Loughnane, Friel For Senior iProspect Roles

Dentsu has named former Group Managing Director of Dentsu Aegis Network (DAN) Shenda Loughnane Global Managing Director of iProspect.

And in another leadership change, Dan Friel has been named global client president and head of iProspect Global from global client president of its Vizeum unit.

Loughnane, an 11-year Dentsu veteran, is based in Dublin, Ireland.

Friel, who was global client lead at Carat prior to joining Vizeum in 2019, is based in London.

The appointments follow several recent senior executive appointments, and iProspect's repositioning as a "digital-first, end-to-end media agency."



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