CBS/Capitol Records Test Ring Tone-Product Placement

  • November 30, 2005
A ring tone featuring the single "Talk" from Capitol Records' super-group Coldplay will be woven into tonight's episode of the CBS series "CSI:NY," the two companies said Tuesday. Following the audio product placement during the show, CBS will run a 20-second (and later a 10-second) spot with a text code with which they can purchase the "Talk" ring tone. The download will be available exclusively for one week through most major wireless carriers by sending the text message "Talk" to a specific number provided by CBS. After this exclusive one-week launch window, the ring tone will be widely available, including on CBS.com. The deal is the first of its kind for both CBS and Capitol Records. CBS approached Capitol about the deal, according to a CBS spokesman.

--Gavin O'Malley

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