Contrary to the conventional wisdom that "no news is good news," Havas Chicago has launched a print, digital and striking out-of-home campaign for the National Association of Realtors (NAR) promoting some new "good news" about the industry.
The mock-up above shows how digital out-of-home signage and special branded "news boxes" of print editions of "Good Neighbor News" will break Tuesday in New York's Times Square. "Brand ambassador" street teams will also be on hand to out print editions of the promotional newspapers.
The brightly colored digital and print activation features a variety of "good news stories, including "good Samaritans:" 15 Good Neighbor Award Winners.
The campaign runs through December 31, and includes digital, social and print ads in major city editions of actual newspapers.