Alexandria, VA-based marketing agency Yes& has acquired Beyond Definition, a brand and marketing agency located in Silver Spring, MD. Terms weren’t disclosed.
Beyond is headed by Debbie Bates-Schrott, Founder & CEO. Mark DeVito is president.
With the acquisition, Yes& said it was enhancing its capabilities in research, brand strategy, design, and digital along with naming and publication design skills.
As a part of the acquisition, Yes& said it is bringing on board all Beyond Definition employees. Bates-Schrott and DeVito will join the Yes& executive team, helping to grow the agency’s work in the association and commercial sectors.
In addition to the association and commercial categories the agency focuses on clients in the nonprofit, B2G, and government spheres.
Beyond is the latest of several acquisitions by Yes&, which include Philadelphia-based design firm P’unk Avenue and digital consulting firm Boldr Strategies.