Advertisers See Media-Market Transparency As Top Concern
- by December 15, 2021
Advertisers are concerned about the clarity of the media marketplace as “walled garden” environments proliferate and automated trading of ad placements becomes commonplace. The growing complexity of the digital supply chain has shaken the confidence of advertisers, echoing concerns they had in the past decade, according to a report from …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
