• Brandweek, Wednesday, November 30, 2005 11:32 AM

Model Jerry Hall, the former wife of Rolling Stone front man Mick Jagger, is going on the record about erectile dysfunction. Not Mick's, of course, but the general condition. Bayer HealthCare in Europe says it has signed the tall blond beauty as a spokesperson to "encourage men and women globally to 'Strike Up A Conversation' and openly discuss erectile dysfunction with each other and their healthcare professionals." Bayer markets ED drug Levitra, but it was unclear whether Hall would appear in any advertising for the brand. "I'm working with Bayer HealthCare to encourage men to confront erectile dysfunction and take action," Hall said. "It might be a conversation with your doctor or maybe with your partner, but it's never too late to get the most from your love life." The announcement came shortly after Bayer rival Pfizer said it would introduce new ads for its ED brand, Viagra, that take a more educational, non-branded approach.

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