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State Farm Continues NBA-Themed Creative

State Farm used the five nationally televised NBA games on Christmas Day to unwrap “Challenge Your Assumptions,” new creative under the brand’s “Surprisingly Great Rates” umbrella campaign. The spots introduced two more NBA players to the roster, Trae Young of the Atlanta Hawks and Boban Marjanovi of the Dallas Mavericks. Both spots, which also feature the Jake from State Farm character, aired on ESPN and ABC and now go into regular rotation.

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