• by Ray Schultz , December 28, 2021

Direct-mail specialist Action Mail Services is working with SnailWorks LLC to provide new services, including the ability to track mail through the U.S. Postal Service’s Informed Visibility platform. 

Action Mail will ensure that clients’ ads appear in a USPS email sent to consumers the morning before their mail is delivered, improving email response, the firm says. 

In addition, the firm is offering other Informed Delivery services, including inbound mail tracking, address correction services and PURLs. 

The company claims that knowing where mail is in the system and when it is being delivered will help brands coordinate other marketing channels. 

Snailworks is a specialist in mail tracking and associated services, handling over 3 billion pieces of mail a year, Action Mail says. 

Action Mail Services is based in Central Florida.