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Sweetgreen Capitalizes On New Year's Resolutions

  • CNBC, Monday, January 3, 2022 5:50 PM

As consumers gear up their commitment to health, Sweetgreen is offering a "Sweetpass" for $10, which can be used for a $3 credit once each day for 30 days. Sweetgreen, known for customized salads, has leaned heavily into technology, which allows customers to personalize orders and reduce wait times inside its stores, according to CNBC. "Customers are obviously excited to eat healthy and start the year with the kind of new habits and routines and things like that. We think that we can play a big piece of that," said Daniel Shlossman, senior vice president of digital and growth at Sweetgreen.

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