• by Joe Mandese  @mp_joemandese, January 12, 2022

The Out-of-Home Advertising Association of American (OAAA) has beefed up its marketing team, hiring long-time media marketing executive Laura Colona as executive vice president-commercial marketing officer, and Rick Robinson as Chief Creative Officer in residence.

Colona, who joins from MediaMath, where she was vice president-head of global marketing communications, has held similar positions at Comcast's FreeWheel, Collective, Vibrant Media, and the Data & Marketing Association.

Robinson previously was a partner and Chief Strategy Officer at Billups, and also held senior positions at MacDonald Media and Outfront Media.