Subaru, Powdr Bring Back WinterFest Tour

Subaru of America is bringing back its Subaru WinterFest. The outdoor music and mountain lifestyle tour is geared toward skiers, snowboarders, music fans and dog-lovers.

In partnership with adventure lifestyle company Powdr, the tour has been reimagined in service of the Subaru Wilderness Family of vehicles and will include a custom “Wax & Relax” station.

The tour stops also will feature live music presented by Harman Kardon, Subaru's audio partner. The brand will host outdoor satellite shows from a custom pop-up stage built from a 1999 Subaru Sambar.

National touring bluegrass, indie and Americana bands will perform, including Dawes, Twiddle, Trampled by Turtles and The Ghost of Paul Revere.

WinterFest will play host to dog-lovers and their pups throughout the weekend with dog-friendly experiences. Additionally, Subaru and the National Ski Patrol will share how guests can support avalanche rescue dogs. 



Winter sports companies like Mammut, Nordica, Thule, Arbor Collective, and Dynamic Wax will provide gear demonstrations.

The automaker has created a website at with details. Consumer can also follow and post to social about the event using #SubaruWinterFest. 

The tour runs from Feb. 11 to April 16 and will include ski resorts in Vermont, Colorado, California, Utah and Oregon. Guests are asked to visit the websites for each resort to learn more about COVID-19 guidance for each stop on the tour.

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