Consumers between the ages of 35 and 54 accounted for almost half--45 percent--of all online video watched in August, according to a report released Thursday by comScore Networks and
StreamingMedia.com. The report, "State of the Consumer Streaming Market," also revealed that more than 100 million users, or 60 percent of the U.S. online video population, consume online digital
media in a month. Additionally, more than 17 percent of U.S. Internet users streamed content from a music site, and 15 percent did so from a retail site.