Wunderman Thompson has appointed Tony Weber as Chief Data Officer North America, a new role at the agency. He reports to NA CEO, Audrey Melofchik.
Weber joined Wunderman Thompson in 2017 as principal consultant where he led digital transformation initiatives for clients in the retail, healthcare and CPG sectors. He joined from Time Inc. where he drove subscription and retail purchase capabilities for the consumer magazine business as vice president for digital marketing, analytics, and capabilities.
“Data is essential to Wunderman Thompson, and it powers our ability to help our clients transform their businesses to meet rapidly changing customer demands,” Weber says. “This strength gives us insight into customer preferences and behaviors that enable us to build tools and platforms that allow brands to act and react in the most informed way possible.”