Weber Grill didn’t realize the popular '70s singer Meat Loaf had died when they sent out their weekly recipe to email subscribers Friday morning.
The recipe was for meatloaf.
The brand discovered its inadvertent blunder and sent a second email Friday afternoon apologizing for any seeming insensitivity.
“This morning you received our weekly ‘Recipe of the Week’ email, which is sent to you every Friday,” the company wrote. “In today’s email, we highlighted a grilled meatloaf recipe. At the time we shared this recipe with you, we were not aware of the unfortunate passing of American singer and actor Mr. Marvin Lee Aday, also known as Meat Loaf.
“We want to express our deepest apologies for this oversight and for any offense this email may have caused. We send our condolences to Mr. Aday’s family and fans. Thank you for understanding.”
The email was signed “The Weber Family.”
The blunder is receiving considerable media attention, including stories from as far away as Australia (The Daily Mail). Others covering the story include The Hill, the New York Daily News and The Associated Press.
Despite the possibility of blunders like this one, email marketing is still popular among brands of all sizes across industries.
The majority (78%) of marketers in 2020 said email is important to overall company success, compared to 71% in 2019, according to Litmus.
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027, according to Statista. There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025.
Weber Inc. is a publicly traded American manufacturer of charcoal, gas, and electric outdoor grills with related accessories. In 2004, the company acquired some assets of competitor Ducane at a bankruptcy sale. It also owns restaurants and publishes cookbooks.
The Palatine, Illinois-based company had net income of nearly $89 million in 2020.