Honda, Truly Hard Seltzer Among Brands Planning NHL Activations

More than a dozen brands are planning activations around the NHL’s annual fan festival. 

NHL partners and licensees activating at the 2022 Truly Hard Seltzer NHL Fan Fair are Discover, Dunkin’, ESPN, Fanatics, Franklin Sports, Geico, Guaranteed Rate, Navy Federal Credit Union, PPG, SAP, Ticketmaster, Topps and Upper Deck.

The fan fair is a four-day, 300,000 square-foot family-friendly festival at Las Vegas Convention Center West Hall from Feb. 3-6. This is the first time Truly Hard Seltzer is sponsoring Fan Fair.

The event is part of Honda NHL All-Star Weekend. 

At the Honda activation, fans can show off their hockey skills at the Precision Passing Challenge or try their luck at the Honda Puck Drop for a chance to win prizes. They can also check out the lineup of hockey-bag-ready Honda vehicles on display including the Ridgeline, Civic hatchback, and Passport TrailSport.



The event aims to offer fans of all teams a range of activities including interactive hockey games; special appearances by NHL alumni and memorabilia and trophy displays including the Stanley Cup, according to the NHL.

Another brand activation is the seventh annual NHL Mascot Showdown presented by Upper Deck featuring 29 NHL mascots.

Fans can purchase officially licensed NHL All-Star merchandise as well as 32 team assortments at the Honda NHL All-Star Weekend’s flagship store.

There will be official watch parties for the 2022 NHL All-Star Skills presented by DraftKings Sportsbook and the 2022 Honda NHL All-Star Game telecasts.

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