• Progressive Grocer, Tuesday, January 25, 2022 6:27 PM

Sam’s Club's Super Bowl spot will highlight its "VIP-worthy" services and merchandise. Featuring comedian and actor Kevin Hart, the warehouse club chain spot will promote Scan & Go, its in-app shopping feature that lets members scan products and skip the checkout line when shopping in club. “The ad showcases Hart shopping under the assumption that he’s receiving a VIP experience because of his celebrity status,” per Progressive Grocer. “Unbeknownst to him, he’s using a service available for members with the Sam’s Club app.”

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