Around the Net
Caesars Entertainment Plans Rebranding For Bally's
- USA Today, Wednesday, January 26, 2022 6:31 PM
Caesars Entertainment plans to bring back the 70-year-old Horseshoe brand when it transforms Bally’s Las Vegas via a multimillion-dollar renovation project. "The Horseshoe brand is the most legendary brand in gaming," Jason Gregorec, senior vice president and general manager of the property, told USA Today. "To be able to bring the Horseshoe brand to the Las Vegas Strip at the most iconic intersection of Las Vegas is a perfect fit.”
