Havas Media Group (HMG) North America has been named U.S. media AOR for Edgewell, the personal care products company. The appointment followed a seven-month review. Stagwell’s Assembly was the incumbent.
Edgewell spends an estimated $30 million on measured media in the U.S. including $10 million earmarked for online, according to agency research firm COMvergence.
The client’s portfolio includes Schick, Edge shave gel, and skincare products like Banana Boat, Hawaiian Tropic, and other brands.
The remit includes planning, buying and optimization.
Edgewell had about $2 billion in revenue last year.