Infiniti is launching an online video series showcasing the women executives who helped support the development and launch of the Infiniti 2022 QX60.
The four-part series, titled “Voices of QX60.” can be found on Infiniti's YouTube and social channels.
The automaker says the three-row luxury SUV aims to empower busy women to “Conquer Life In Style,” its tagline and brand ethos.
For example, Trisha Jung, director for pricing and incentives and model line management, discusses her busy career and need for a vehicle such as the QX60. In developing the QX60, Jung discusses how Infiniti teammates worked together to produce an intuitive vehicle that meets the demands of owners like herself.
In Japan, Infiniti Color Designer Sayuri Nakashima talks about how her color and material selection enhances the QX60's serene cabin, which was inspired by nature and Japanese design.
The videos also features Infiniti Senior Design Manager Michelle Christensen and Reliability and Durability Test Engineer Heather Kniep.
The vehicle is portrayed as being able to handle the challenges of customers' busy lives — from school runs, to meetings on the go, to family road trips.
The QX60 was sharpened and smartened by teammates worldwide, attuned to the rigors and demands of a versatile family vehicle, says Wendy Orthman, Infiniti global head of brand, marketing and communications.
"It was important that the all-new Infiniti QX60 be a true reflection of the multifaceted, busy businesswomen with families that it was built to serve,” Orthman says in a release. “This series allows us to showcase some of the many women who were able to draw from their own lives to ensure the QX60 would hit the mark.”