Media Buyers Bid Up Amazon's Ad Prices To Reach Last-Minute Holiday Shoppers

  • by January 31, 2022

Amazon this week will report its earnings results for the fourth quarter, which historically has been its busiest period for ecommerce and advertising revenue.

Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July. (The pandemic-related …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications