Around the Net
Why B2B Sales And Marketing Teams Need A New Model
- Harvard Business Review, Wednesday, February 2, 2022 3:32 PM
Most B2B brands use a “serial,” or linear approach to selling—marketing engages buyers, then passes them off to sales. But this fails to reflect the fact that many B2B buyers don’t want contact with reps. Here is why B2B teams need a new model.
