Cremation companies such as Solace, Tulip and Eirene are offering D2C services that cut out the middle man, or in this case, the funeral home. “Taking this approach to an industry as
emotionally charged — and legally complex — as the death care business might sound far-fetched,” per The New York Times. “But as the cremation rate balloons in North
America, with that option expected to be taken in about 63 percent of deaths in the United States by 2025, investors are betting that the future of the business lies in e-commerce.”
Read the whole story at The New York Times »