• by Steve McClellan  @mp_mcclellan, February 9, 2022

Forestport, NY-based Nirvana Water Sciences Corp. a startup founded in 2019, has named Southern California-based agency SCS as its agency of record. 

Nirvana HMB, Nirvana’s signature spring water, is infused with HMB, a metabolite that the company says is clinically proven to boost muscle performance, reduce muscle recovery time and slow muscle degradation.   

“Nirvana Water Sciences has developed a category defining science-infused functional water product line,” says the company’s director of sports partnerships and digital media, Christopher Williams.   

“SCS’s proven capabilities in performance analytics, digital marketing, and technology are uniquely suited to support our digitally driven marketing strategy, which will showcase the remarkable muscle wellness benefits of our HMB infused spring water product line.” 

Nirvana HMB and Nirvana Select, the firm’s electrolyte infused spring water, are now available at over 8,000 outlets. Nirvana expects to more than double that number this year.