• by Fern Siegel , February 16, 2022

Mehta has been named global executive creative director, a new post, at Hogarth, WPP's creative content production company.

He will report to Richard Glasson, Hogarth’s Global CEO.

Prior to his appointment, Mehta worked at Media.monks, which merged with 4 Mile Analytics last month, and S4 Capital, its parent. He was responsible for creative across Asia-Pacific. Before that, he worked at Reliance Jio and also held agency roles at Innocean USA, Razorfish, Tribal DDB and R/GA, working with various clients, including Apple, Nike and Reebok.

Mehta says he is “extremely excited about the future of Hogarth. It’s time to think, make and scale emotional ideas so our partners can shine."

Presently based in in London, he will transfer to the New York office later this year.

Glasson called Mehta “a digital-first creative leader who will bring innovative thinking and constructively disruptive ideas to our clients.”

Founded a decade ago, Hogarth’s roster includes Coca-Cola, Vodafone and Nestle. In October 2021, WPP media agency GroupM teamed with Hogarth to build a specialized addressable content practice.