• by Richard Whitman , Columnist, February 17, 2022

FedEx has put its media assignment in review, according to sources.

The longtime incumbent is Omnicom’s OMD, which has held the assignment for more than two decades, landing it in 1996, the year the agency was formed.

Sibling creative agency BBDO is also a long-time incumbent on the account. Its relationship with the client began in 1989.

FedEx spends an estimated $130 million on global media annually, according to agency research firm COMvergence. About $118 million of that is earmarked for the U.S.

It wasn't immediately clear which agencies or holding groups are being invited to pitch the account. 

Omnicom referred all questions to the client. FedEx did not respond to a query about the review.