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Busch Light Pledges Support To Women Nascar Drivers


“Numbers are everything in Nascar,” this ad from Busch Light begins. It then makes the case, with numbers, that Nascar is currently unfair to women.

The point is that there are zero women drivers at the highest level of Nascar. The ad proposes change by addressing sponsors, who wield more power than in most sports.

Busch Light is making a commitment with this ad to support all women drivers in Nascar today and in years to come.

The spot, via the Martin Agency, comes after the brand launched a program called “Accelerate Her,” that pledges to sponsor all women Nascar drivers. The brand is putting $10 million behind the effort over the next three years.

"Through our sponsorship rights and our platform, we’re seizing the opportunity to make historic progress toward gender inclusivity -- and while the immediate program goals may start here, we hope the sentiment will carry far beyond that, encouraging the broadest level of inclusivity across all sports,” said Busch senior brand director Krystyn Stowe in the company's announcement.

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