Super Bowl Halftime Show Drives Highest Ad Viewership

  • by February 21, 2022

The Super Bowl’s star-studded halftime show experienced higher growth in viewership than the game itself, generating the most reach for brands whose ads aired adjacent to the mid-game spectacle.

The linear television and streaming video audience for the halftime show jumped 19% from a year earlier, to 28.8 million households, …

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