• by Steve McClellan  @mp_mcclellan, February 22, 2022

Toronto-based NFA Inc, parent to agencies No Fixed Address and Mischief @ No Fixed Address, has hired former Publicis Groupe executive Katie Newman as its new Partner and Global CMO.

The role is new. Mark Carpenter who had been CMO at agency No Fixed Address was recently elevated to president at NFA.

As CMO Publicis Groupe U.S. Creative Agencies, Newman oversaw big pitches by ad agencies such as Leo Burnett, Fallon, Publicis, and Saatchi & Saatchi. 

Newman’s career has included stops at Barkley and Crispin Porter + Bogusky before she took on a CMO role with content agency The Abundancy which was sold to Publicis in 2017. Newman joined the holding company soon after. 

Dave Lafond, CEO and Co-Founder of NFA Inc, said: “We're fortunate to partner with someone of Katie’s caliber and experience as we transition to the next level.”

The hire comes amid a growth spurt for the company. It’s U.S. arm, Michief @ No Fixed Address, was founded two years ago in New York by former BBDO New York Chief Creative Officer Greg Hahn. Services include a health arm, digital, media planning/buying and creative.   

In 2021, overall North American revenue increased 100%, driven in large part by growth from Mischief and NFA Health.

In two years Mischief @ NFA has grown to 60 staffers with accounts including Tinder, Shutterfly, Netflix, Kraft Heinz and Molson Coors.