Treasure Data has debuted a tool that it says will enable marketers to create relevant experiences at scale across channels.
The new offering, Treasure Data Journey Orchestration, extends CX “beyond single channels, campaigns or business units into a frictionless journey,” states Kazuki Ohta, Treasure Data CEO and co-founder, adding: "Today's hyper-digital customers don't care which channel or campaign they are in, they see the business as one and expect it to understand them as one."
Treasure Data research shows that 32% of companies have a siloed and disjointed understanding of the customer journey, and two causes of this are insufficient staffing (cited by 25%) and a lack of resources (19%).
However, 68% of companies rely on cross-divisional collaboration to drive the customer journey.
Treasure Data Journey Orchestration provides a central location for data and insights, united by AI-powered customer profiles.
The new platform also provides enterprise CDP capabilities and global privacy consent capabilities. In addition, it is agnostic and can be integrated with a company's existing email, social and paid solutions.