• by Steve McClellan  @mp_mcclellan, February 23, 2022

Global influencer marketing platform LTK has appointed Deloitte Digital as its new agency of record for creative, media planning and strategy.

The agency and its new client said they would be launching a series of campaigns in 2022 showcasing how LTK's content creators are transforming the way people shop.

LTK was started in 2011 and its platform includes access to content monetization tools, strategic growth consulting and global brand partnerships for hundreds of thousands of creators and more than 5,000 retailers. The firm now claims a $2 billion valuation.

The campaign platform and new brand positioning will kick off in April, with follow-up campaign work set to follow in key holiday time periods.

The campaigns will primarily focus on spotlighting LTK creators to position the platform as the future of online shopping.