Sinclair Broadcast Group's fourth-quarter revenue
was down by 2% to $1.48 billion, following a cyber attack in October 2021 and reflecting less political advertising in the period.The TV station group lost $63 million in advertising
revenue, with political advertising $185 million lower versus the fourth-quarter period of the previous year.
Sinclair posted a net loss to the company of $89 million
versus net income of $467 million in the year-ago period.
Sinclair stock sank 6% to $25.25 in Wednesday morning trading.Total advertising revenue sank 31% to $383 million
in the just-completed fourth-quarter period. At the same time, Sinclair says, core advertising grew $28 million year-over-year.
For its regional sports network (RSN) unit,
Diamond Sports Group, there was a significant decrease in sports teams' rebates ($288 million) versus rebates tied to the fourth-quarter period a year before, which was impacted by COVID-19-related
disruption. At the same time, there were some subscriber losses due to dropped carriage from network distributors.
As a result, adjusted cash flow -- earnings before interest
taxes, depreciation, and amortization -- dropped to $34 million from $209 million in the year-ago period.
Although Sinclair’s Diamond Sports Group witnessed overall
revenue up 30% to $691 million in the period, the company expects revenue to sink 4% to 5% in the first quarter of 2022 to around $732 million to $737 million.
Last month it
secured a streaming rights deal for regional network airings of NBA games.
Sinclair's total company-wide distribution revenue -- for its TV stations and sports business
-- was up 13% to $1.05 billion.
For 2022, the company expects a “record-breaking” year for political advertising as a result of the midterm elections.