Drip Acquires Sleeknote, Firm That Captures Zero-Party Data

Ecommerce automation firm Drip has acquired Sleeknote, a cloud-based provider of forms and on-site engagement pop-ups, Drip announced on Wednesday. Terms were not disclosed. 

The acquisition combines Drip’s automated email and SMS capabilities with Sleeknote’s ability to capture zero-party customer data, including email addresses, SMS numbers and consumer preferences. 

The goal is to help brands “own their customer data and personalize the customer experience across channels,” says John Tedesco, Drip CEO. 

Tedesco adds that Sleeknote’s “forms and onsite conversion tools for upsells, cross-sells, and promotions have been used by thousands of customers across the world capturing data on more than 7 billion visitors in the past year alone.”

Sleeknote, located in Denmark, will serve as Drip’s European base.

The combined firm will have over 150 employees, and will serve over 10,000 brands in 100 countries, Drip says.  

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Tedesco notes in a blog post that clients will soon see such new tools as a Sleeknote-powered campaign builder, new templates and more ways to engage audiences on-site. 

The integration will also provide an email opt-in, automation triggers and segmentation. 

Tedesco argues that skyrocketing customer acquisition costs through paid media channels “are forcing brands to optimize every site visit.  And increasing privacy restrictions from Apple and Google are forcing brands to quickly understand who their customer is and use that knowledge to build brand affinity.”

 

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