• by Todd Wasserman , February 24, 2022

Campbell Soup has extended its Goldfish crackers line with Goldfish Mega Bites, a bigger, cheesier reboot of the original Goldfish.

Now that the product is hitting shelves, Campbell has rolled out new ads via Saatchi & Saatchi.

In one spot, actors Fred and Ben Savage are shown discussing  reboots.

“Space operas, superheroes, sitcoms, what will they reboot next?” asks Ben. Fred answers “Goldfish,” “Will they reboot us?” Ben asks. Then, two beefier actors are in the same chairs playing Fred and Ben. Both then compliment the other on their looks.

In a second ad, the fact that they’re rebooting Goldfish makes Ben insecure. “The original Goldfish do not feel insecure,” Ben says unconvincingly. “We weren’t talking about Goldfish, right?” Fred asks. 

Ben then reminds his brother that his smile is still really cute.