Interpublic marketing and communications agency network Weber Shandwick has appointed Ridhi Malhotra global head of analytics + intelligence.
Malhotra joins the firm from Publicis Media’s Zenith where she served as executive vice president, overseeing the media agency’s analytics practice.
In her new title suggests, Malhotra is charged with leading Weber Shandwick’s global analytics + intelligence unit, with a remit to further imbed analytics into the firm’s integrated client solutions on a global scale.
According to WS Chief Impact Officer Sung Chang, data and analytics is already “central to our approach” to developing client campaigns and other solutions at the IPG network. Halhotra, Chang added, “brings even more senior firepower to our mission.”
In her most recent role at Zenith, Malhotra led the data science, analytics, engineering and data governance practice for the agency, working across categories including retail, direct response, CPG, entertainment, pharma and social networking platforms.
Earlier Malhotra was part of the analytics teams at WPP consultancy Gain Theory and before that, GroupM.