Worldata Group has rebranded its agency division and is now calling it Outcome Media, according to an email sent by Worldata CEO Jay Schwedelson.
The unit offers email marketing, demand generation, database expansion and direct-mail acquisition services.
Launched in 1977 in Woodside, New York, the Worldata Group is a multi-brand marketing services company. Its divisions include Outcome Media, SubjectLine.com, GURU Events and Decision Maker Publishing.
The Boca Raton-based company also announced a virtual email marketing conference that will take place on November 2-3, 2022. The conference is being run by the company’s Guru event division.
Topics for future events also include podcast advertising, direct-mail tactics and TikTok marketing.