SalesboxAI has debuted a platform for brands that conduct account-based marketing (ABM), the firm announced on Monday.
The new platform contains three modules that help brands "discover, engage and prioritize Demand Units," says Alex Roy, founder of SalesboxAI.
Discover — This helps firms identify active demand units, each consisting of 5-8 buying group members from within each account, that use AI Assistants to generate first- party intent signals.
Engage — This drives hyper-personalized account centric conversations across email, chat, web and social channels.
Advertise — Companies can use this to run CPL-based ABM ad campaigns to generate leads from within buying group members at target accounts.