• by Tanya Gazdik , February 28, 2022

Honda and General Motors separately launched efforts last week that highlighted their diversity initiatives. 

Honda Battle of the Bands, a showcase for Historically Black College and University (HBCU) marching bands and dance teams, debuted the first installment of a four-part documentary series called "Driving the Legacy of HBCUs" on Feb. 25.Subsequent episodes will be released in May, June and August.

The videos explores various aspects of the HBCU band experience, using performances, interviews and notable alumni. The series also will highlight Honda's longstanding support of the HBCU community.

The Honda Battle of the Bands has lacked an in-person experience the last two years due to the pandemic, but the videos reflect the “powerful spirit” of the yearly event, says Yvette Hunsicker, vice president, corporate social responsibility and inclusion and diversity at American Honda.

The first episode, which runs just under 9 minutes, features three schools that have a deep history with the program: Florida A&M University, North Carolina A&T State University and Prairie View A&M University. It is hosted by Emmy Award-winning comedian and Prairie View alumna, Loni Love.

Separately, General Motors hosted its 16th annual Black History Month celebration via an online event Feb. 25 that featured rapper and community activist, Michael “Killer Mike” Render as the keynote speaker.

This year’s event, presented by Cadillac and the General Motors African Ancestry Network, highlighted talent and inspirational conversations. The GM AAN is an employee resource group with the mission of attracting, developing and retaining employees of African ancestry while engaging communities to drive GM business priorities and performance. 

This year’s celebration recognized individuals who have made an impact in their respective industries. The 2022 honorees included Melissa Grady Dias, Cadillac global CMO, who received the Marketing Excellence Award. Cadillac’s theme “Be Bold. Be Fearless. Be Iconic.” reflects a new era for the brand, according to the automaker.