OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide

  • by March 7, 2022

Advertising for health products that don’t require a doctor’s prescription defied the broader pullback in media spending, as brands sought to reach consumers who worried about their personal health during the early part of the pandemic in 2020. However, since then, over-the-counter advertising hasn’t kept pace with the rebound in …


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