Omnicom Names Kochenash CEO, Ecommerce

Omnicom Group has appointed Frank Kochenash CEO, eCommerce.

Most recently Kochenash was president, eRetail for the North America region at WPP’s Wunderman Thompson.

Kochenash will work across Omnicom’s networks and practice areas, advancing the Group’s eCommerce strategy and product offering.

He will report to Sophie Daranyi, CEO of Omnicom Commerce Group, and work closely with the media, commerce and precision marketing teams.

Omnicom recently announced a number of commerce partnerships including Kroger, Walmart, Instacart and GoPuff as well as new partnerships with retail analytics platform Crisp and purchase data provider Affinity Solutions.

“Frank’s appointment reflects our continued focus on eCommerce innovation and investment to deliver holistic retail investment strategies that integrate brand demand with product conversion for our clients,” commented John Wren, Chairman and CEO of Omnicom Group.



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