• Nextar, Thursday, March 17, 2022 5:43 PM

Yale University has created two running lists – one with nearly 400 businesses that have changed their dealings with Russia due to its attack on the Ukraine, and a shorter one showing  businesses that are “digging in and defying demands for exit.” Those include Reebok, Subway and LG Electronics. “Despite the cost of abandoning major investments and the loss of business, there is a strong reputational incentive to withdraw,” according to Yale University professor Jeffrey Sonnenfeld. “Companies that fail to withdraw face a wave of U.S. public resentment far greater than what they face on climate change, voting rights, gun safety, immigration reform, or border security.”

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