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Instacart Tweaks Brand Identity

Online grocery delivery platform Instacart is introducing abrand identity that company execs says better reflects its evolution. The refresh, which features a new color palette, retains Instacart’s carrot graphic but includes a new logo, wordmark and typography. “The original carrot has been transformed into a flexible symbol to represent ‘shop’ and ‘savor,’ terms the company says are part of its value proposition,” per Progressive Grocer.

Read the whole story at Progressive Grocer »

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