Future Publishing this week announced the launch of a short-form true-crime video series for its flagship women’s-lifestyle brand, Marie Claire.
Called “On the Record with Marie Claire,” it tells stories of women seeking justice, narrated by Marie Claire’s editorial team. Each episode in the seven-part series lasts about 10 minutes, and is meant to amplify the voices of a diverse group of women, and confront contemporary issues.
It’s produced by the Marie Claire team and Future’s video production arm, Future Studios.
“Marie
Claire has a rich history of publishing powerful investigative journalism, approaching the stories through the lens of women and the issues that impact them the most,” Marie Claire
Executive Editor Danielle McNally said. “The beauty of this series is that it allows us to bring those incredible features in our archive to life and to continue telling the stories of these
impressive women.”
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"On The Record" will have a series of versions customized for different digital platforms across Marie Claire’s channels, including YouTube — where the series has already attracted over 5,000 views, as well as Instagram and Facebook. It is also available on MarieClaire.com, which sees an average of 13 million visitors per month.
“Video needs to adapt for the social era, and the market is hungry for more short-form video with real substance,” Future CRO North America Jason Webby said.
Future has a portfolio of over 240 brands that span the technology, games, TV and entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creative and photography, sports, home interest, and B2B sectors. It reaches over 400 million people worldwide.